If you are using Google AdSense, then you must’ve heard about Ezoic. Basically, Ezoic is a platform that utilizes AI to determine the best ad placements for a website. This helps to increase revenue drastically. Many users have reported anywhere from 50% to 200% revenue increase with Ezoic.
In this post, I will go over the features of Ezoic and I will show you how to integrate it with WordPress to increase your revenue.
Features of Ezoic
There are many features of Ezoic which I will cover more in detail in a future post. Down below I have listed some of the features:
- Data Analytics
- Free SSL and CDN
- Script Tester
- Privacy and Consent
- Ad Tester
- Ad Mediation
- Google Ads Manager
- AMP Converter
- Site Speed Analyzer
Getting Started With Ezoic
To get started with Ezoic, go to this link and fill out the form. Previously, Ezoic needed a site to have a minimum of 10,000 sessions/month in order to signup with them. But, from June 2021, they have removed the minimum traffic requirement limit! (but the Google AdSense policies still apply).
After you signup, you have two options to integrate Ezoic with your WordPress site – via the plugin or by serving your site through Ezoic’s FREE CDN (Cloudfront). For the best results, it’s recommended to go with the later option.
In order to use Name Server integration, you need to change your existing nameservers to the nameservers provided by Ezoic. They will be in the format xyz.ezoicns.com. The instructions on how to change the nameservers at popular registrars are helpfully provided by Ezoic.
The nameserver change will take place within 24 hours. If it takes longer than 24 hours, then you can contact them via a ticket.
If you want to integrate your site via the WordPress plugin, you can. But, you won’t benefit much from Ezoic’s AI optimization and Leap (formerly Site Accelerator) if you go this route as Ezoic won’t be able to directly control the ads served.
The other reason for which you might consider moving to Ezoic is their Leap site accelerator. It basically caches your site and serves the cached version via AWS Cloudfront. They also provide DDoS protection and a WAF.
Some features of Leap are:
- CSS Optimization
- Image Optimization
- Font Optimization
- …and many more
So, why is Leap important? As you might know, Google rolled out the Core Web Vitals update this year for Google Search. Unfortunately, there is little we can do in order to optimize AdSense to comply with Core Web Vitals. Here is a beautiful article by SEJ regarding this issue – Google Analytics & AdSense Don’t Get a Core Web Vitals Pass.
Ezoic fixes this issue with the help of Leap and they do a pretty good job! My mobile score went up to 98 from 65 and desktop score went up to 100 from 92 after enabling Leap. Also, I went back to the green zone for Core Web Vitals.
I really hope that this tutorial has helped you to get a jump start on integrating Ezoic with WordPress. More Ezoic related content is coming soon! If you have any queries or suggestions, then please let me know in the comments down below.